What is Google Tag Manager?

Google Tag Manager is a free tool that helps you with the installation, storage, and management of marketing tags without changing the website code. Marketing tools and tags are snippets that track user actions and collect data. The most common example of a marketing tag is the Google tag that installs Google Analytics and other Google products. It consists of various elements that consist of Google Analytics, event codes, Google Ads conversions, meta pixel code, and tags. If you need to place tags on your website code for Google Analytics and other platforms to function and collect data, GTM helps in removing these issues by providing proper install, management, and deployment of marketing tags from within its software instead of your website code. working of GTM GTM works by using a single JS code snippet that is added to your site and contains all tags that you want to manage. When a user clicks a link or loads a page, it retrieves and injects your website code. It helps reduce the overall amount of code on a website and minimises the risks that cause errors in the data or websites.

Conclusion This is my blog on GTM that will provide you with the workings of GTM (Google Tag Manager). It helps in providing the best strategies for websites and trigger information, and it resolves other issues that cause an error on a website. It can be used for button clicks, form submissions, conversions, removing items from carts, and file downloads.